Client
A multinational company active in technology research & development in the Middle East
Brief
The company needed a logo that could represent their name and their field of work. They wanted the word "شمس" (which means the Sun in Arabic), and the word "Sol" to be integrated in the design.
procedure
After many sketches I came up with the idea to turn the word "شمس" (Shams) into a symbol that represents the Sun. I also designed the lines and dots of the symbol to look like a circuit board to better reflect the company's activity.
The warm orange color represents knowledge, thinking, and the warmth of the sunrays.
logotype
At the end, I integrated the Sol logotype into the logo to save space and make the logo more balanced. It can be used with the logotype or without. also since it is in solid color, it can be used with any color or black and white.
